Sustainability and circular fashion is a needed movement to eliminate the waste created by the textile industry in the processing processes. How we produce and consume products, including clothing, shoes, accessories and many other textile sectors, is very important.

Interest in sustainability issues in the fashion industry is increasing day by day. Despite this interest, there is still no clear definition for sustainable fashion. However, you can find academic information for “sustainable fashion” here.

To get information about our sustainability principles and work Click here. Academic information about sustainability you can click here.

What is Ethical, Sustainable Fashion?

We can say “fast fashion” for clothes that are made cheaply and that change rapidly. Sustainable, ethical fashion is the opposite. A system that takes into account everything from the design of the product to its procurement, production and life cycle is required. The workers and communities that produce, the consumers that buy, and everything else matters in a sustainable fashion system.

There are 5 main problems to deal with this complicated process and stick to ethical values;

1. The Water Use

Earth is covered with water. However, polluted and salty water is also included, and demands for fresh water for drinking and agriculture already exceed the source. Some brands are now down on how much water they use and how they can reduce it.

2. Hazardous Chemical

Chemicals may not affect the consumer. However, it can cause problems for workers and residents in the production part, fashion and outdoor brands must now use technological fabrics or find another method for features such as wrinkle resistance.

3. Short Life Cycle

Constantly new designs are constantly renewing consumer wardrobes. In sustainable fashion, clothes should be bought in the least and most used way. To make the clothes permanent, you should choose clothes in a simple and durable style.

4. Recycling You need to

reuse products that have been used for a short time, repair them and eliminate clothing waste. You can sew the torn pocket, paint your shoes.

5. Agriculture

Natural fibers such as cotton are grown with treatments that are harmful to wildlife and workers. There are now options for organic cotton, flax and other fibers that use less water than traditional growing methods.